Find your perfect BAD fit

At BAD, we believe every woman deserves to feel beautiful and confident in her lingerie. Our limited-edition pieces, crafted from luxurious silk, lace, and cotton with elastic materials, are designed to flatter all body shapes and sizes. Our sizing guide is here to help you discover your ideal fit, ranging from small to extra large, so you can truly embrace the feeling of glamour and self-confidence.

Your guide to feeling fabulous

We understand that finding the right lingerie size is crucial for comfort and confidence. Our pieces are designed with a generous, comfortable fit, especially our high-waisted knickers with long backs, ensuring you feel secure and fabulous – no g-strings here! Please refer to the sizes as we have carefully listed them below to find your perfect BAD fit.

UK dress size 6-8?

BAD size: Small

UK dress size 8?

BAD size: Small

UK dress size 8-10?

BAD size: Medium

UK dress size 10?

BAD size: Medium

UK dress size 10-12?

BAD size: Large

UK dress size 12?

BAD size: Large

UK dress size 12-14?

BAD size: XL

UK dress size 14?

BAD size: XL

UK dress size 14-16?

BAD size: XXL

UK dress size 16?

BAD size: XXL

More than just measurements

At BAD, we're not just about measurements; we're about how you feel. Our lingerie is crafted to make you look and feel beautiful, empowering your self-confidence from within. With our comfortable, high-waisted designs and luxurious materials, you'll feel absolutely gorgeous. So go for it, girl! Discover your perfect BAD pieces today.