At BAD, we believe every woman deserves to feel confident, beautiful, sexy, and strong. That's why we're so proud to share the voices of our incredible customers. Their personal experiences and stories are at the heart of everything we do, empowering us all to embrace our unique beauty both internally and visually. We pour immense thought and effort into creating limited-edition lingerie that offers not just chic and glamorous style, but also a truly personal touch for each and every one of you, celebrating all body shapes and sizes across West Yorkshire and beyond. Our material selections, from luxurious silk and lace to soft cotton with elastic, are designed to make you feel beautiful and self-confident.